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Designing the OG

The newest interview channel on the block and we were to design the Identity and Brand for one of the only common man interview channels on India YouTube.

The identity needed to be established quickly and also required to have a virality factor.

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The process of creating a Brand Identity System went through numerous iterations, ideations and creation.

We developed a Thumbnail creation process that led to over

5M views

and 159K+ subscribers

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