The Webflow Blog

Kerning is an essential aspect of typography that can make or break your design.
 

As Robert Bringhurst said in The Elements of Typographic Style, "Good typography is partly a matter of good taste, but it is also a matter of following rules that have been developed over centuries. Kerning is one of those rules, and it can make all the difference between a readable and unreadable text.” In short, kerning involves adjusting the spacing between individual letters or characters to achieve an optimal visual appearance.

But what is “optimal"? 

To answer that question, let’s dive into an introduction to kerning, including what it is, why it's useful, types of kerning, and tips on how to use it effectively.