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The Motion Machine
Manifesto for EQT, short for Equipment by adidas Originals. To launch EQT we focused on a decade that celebrated the essentials of structure, and not the fluff around it.
Everything that is essential, nothing that is not.
Designing the entire event was
a mammoth task. The concept was to make a space super selfie and social-media-friendly.
This made the event content-rich for influencers and guests.
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